Brand Focus: For Scandinavian Understatement and Cool, Try CHIMI
Aug. 17, 2026 | By Bruce R. Feldman Pay attention, class. If you don't know CHIMI, you should. It’s the leading fashion forward eyewear brand in Sweden. Founded in 2016 by childhood friends Charlie Lindström and Daniel Djurdjevic, CHIMI began with a deceptively simple question: what makes a pair of sunglasses so good that you want to wear essentially the same shape for years? Lindström had broken a favorite pair and, even as his personal style evolved, found himself searching
